Loopless Logo

Loopless was more than a startup, it was a deeply personal mission. Created by one of our own team members, the project set out to help people find clarity and peace by combining decluttering, psychology, and interior design. It aimed to transform living spaces as a reflection of inner healing, helping people reconnect with their homes and, ultimately, with themselves.

We had the honour of shaping its visual identity, and it remains one of our most emotionally resonant projects. We designed two logo variations: a horizontal and a stacked version, both expressing the brand’s essence through rounded, flowing forms and a gentle visual rhythm.

The colour palette, warm terracotta tones, was carefully chosen to evoke femininity, fluidity, harmony, and the comforting feeling of home. Every detail was crafted to support the brand’s purpose: soft transformation from the inside out.

Though the project has since come to a close, Loopless continues to inspire us. It reminds us that design, at its most meaningful, is not just about aesthetics, but about connection, intention, and creating something that truly feels like home.