SolAuto Logo

Solauto is a well-established car dealership based on Madeira Island, and this rebranding project aimed to modernize the company’s visual identity while preserving the trust and recognition it built over the years. The goal was to evolve, not replace, the brand’s essence.

The original logo featured a bold black-and-yellow composition, with a solid oval background and classic automotive styling. In the rebrand, we stripped back to the essentials: a clean, minimalistic red car silhouette paired with sleek, bold typography in white and grey tones, giving the new logo a more elegant, contemporary and digital-friendly look.

This refreshed identity enhances visibility across digital and print formats, while maintaining a clear link to the brand’s origins. The redesign reflects Solauto’s evolution, from a traditional dealership to a more modern, customer-focused brand, ready to serve a new generation of drivers with confidence and clarity.