For Tukway, Madeira Island’s pioneering tuk-tuk tour company, we crafted a logo that encapsulates the brand’s vibrant spirit and deep-rooted connection to local culture. The design features bold, geometric lettering in a clean, sans-serif typeface, ensuring clarity and modern appeal across various digital and physical platforms.
The colour palette draws inspiration from the traditional costumes of Bailinho da Madeira, incorporating vivid hues that reflect the island’s rich cultural heritage. This fusion of contemporary design with traditional elements creates a visual identity that is both distinctive and resonant with Tukway’s commitment to offering authentic and memorable experiences.
The result is a logo that not only stands out in the tourism sector but also tells a story celebrating Madeira’s traditions while positioning Tukway as a forward-thinking and culturally engaged brand.